July 11 • Pier Sixty • New York City








About Sweet Suite

The Toy Insider’s ninth annual Sweet Suite event will take place this year on July 11 at Pier Sixty in New York City. Top digital influencers and members of the press from the U.S. and Canada will gather for the biggest night of play, meeting face-to-face with the biggest companies in the toy industry to be the first to play with some of this holiday season’s hottest toys.

Apply for an invite!
Sweet Suite 2017 Video

What to Expect

Guests will spend the evening getting to know the top toys for the holiday season, many of which will been unveiled for the first time at Sweet Suite. While mingling, making new friends, and forming new business relationships, guests will enjoy sweet treats, incredible cocktails, and more, all while getting hands-on play experience with toys before they hit the shelves.

Where should you stay? Check out our FAQs page for hotel blocks!

What’s Included

Each sponsor will set up a fun play area to demo their toys and allow guests to play. Surrounded by toys from nearly 100 different toy manufacturers, every adult will feel like a kid again! And, of course, there will be lots of sweet swag to review—shipped directly to guests’ doorsteps after the event (just don’t forget to check out and verify your shipping address!).

Want more insight on Sweet Suite? Check out our FAQs page!

Location: Pier Sixty

Join the Party!

How do I get to Sweet Suite?

Apply for an invite!

The Toy Insider

ToyInsiderLogoFINAL copySweet Suite is brought to you by The Toy Insider, who believes toys should be all about fun, memories, and learning—not hassle and disappointment. There are endless toy options on the shelves, and it can be a struggle to find the right one. The Toy Insider is dedicated to providing consumers with the most up-to-date insight on toys and children’s entertainment.

Learn More!

Press Center

Much of the success of our Sweet Suite events is because of your enthusiasm and social media engagement, and we thank you so very much! We hope the following materials help you in creating great content for your fans and followers. Visit our Sweet Suite Press Center to find all of the press information, photos, and social media links to all of our great sponsors from this year’s Sweet Suite in New York City!

Visit the 2017 Press Center!

2018 Sponsors